A Simple Method For Hashtags to Grow Your Social Media
Hashtags are used on social media platforms to identify and categorise a topic or event. They are also used to create conversations around these topics. Hashtags have been popular for a long time on Twitter. Today, they are also found on other social media platforms, such as Instagram, Facebook, and Snapchat. Hashtags can be used for everything from advertising and popular culture to world events and politics.
Five types of hashtags
In this post, we will outline the five types of hashtags and a simple method for using them.
1. Branded hashtag - 2x hashtag
A branded hashtag is a label applied to a topic on social media. This label will be used by anyone who wants to tag their post with the same label. You should aim for two branded hashtags promoted through your online presence.
Branded hashtags are a great way to build brand awareness and reach new customers. There are several ways in which brands can use branded hashtags to their advantage, including:
- Create a hashtag contest or competition, encouraging customer engagement
- Organise a branded hashtag campaign for marketing purposes
- Use hashtags in social media posts
2. Location hashtag - 2x hashtag
Location hashtags can be used in Instagram posts to let people know where the photo was taken. These tags are usually city-specific to create a sense of place and community. Partnerships with local companies and organisations are how most restaurants, bars, shops, and attractions use location hashtags to spread their marketing messages. At least two types of location hashtags will be sufficient.
3. Post specific hashtag - 10 x hashtag
Post-specific hashtags in social media are used to connect with people with the same interests. They are a fun way to connect with other people and get feedback. Hashtags help content go viral. If you use a trending hashtag, more people will see your content because it will appear on their timelines when they search for that hashtag. You will find that there are usually many variations for post-specific hashtags. As such, try to use at least ten of the most popular.
4. Niche hashtag - 15 x hashtag
A niche hashtag is a hashtag that’s been created to help people easily find other users who are interested in the same topic. Niche hashtags make it easy to connect with people who like your favourite band, share your love for chocolate, or just want to talk about their day.
Some examples of niche hashtags are:
#furniture #home #interior design
Having a niche hashtag is important because it helps target a specific audience. These hashtags can be used to create content that is relevant to the subject. This will help build an engaged audience and increase the likelihood of being found in searches for that topic. Again, you will find many variations of niche hashtags. Aim for 15 or more.
5. Trending hashtag - 1 x hashtag
A trending hashtag is a hashtag that becomes popular. A trending hashtag is a type of hashtag used on social media platforms such as Twitter, Instagram and Facebook to denote an event. These hashtags are reserved for events happening at the moment, whether live or not.
These hashtags help promote the event to other people or followers and are an opportunity for the followers to participate. The hashtags themselves can turn into trends by being used by large quantities of people, who may then share them with their friends and family on their own social media accounts. Usually, there will be only one trending hashtag to use.
Benefits of using hashtags
Hashtags help people find information about what they’re interested in quickly and easily. They allow people to connect with other people who share the same interests. People will click on hashtags to see all the information connected with them. Furthermore, hashtags are a way to organise posts on social media by topics or subjects, making them easily searchable and accessible regardless of how obscure or specific the topic may be.
About Us
If you would like help to maximise your social media engagement through the use of hashtags, look no further than SAAR® Media for your brand. We aim to help small and medium-sized organisations generate more leads and clients via our online campaigns and other digital marketing services. We offer multiple benefits, including graphic design, social media marketing, management, influencer marketing, SEO, web design, public relations, content marketing, brand consulting, and media production. Contact us at 1300 945 302 or write to us at hello@saar.com.au. You can also book a free consultation or submit your enquiries via our contact form.
