Your interactive guide to a successful Black Friday season. Stay organised, confident, and on track with our week-by-week planning calendar.
Track your progress by checking off completed tasks in each week.
Strategy & Goal Setting
This week is all about setting direction and clarity for your Black Friday campaign.
Share a photo of your team in planning mode or a behind-the-scenes brainstorming video.
3–4 hours
Treat this week like a strategy sprint. Clarify KPIs to measure success later.
Messaging & Creative Direction
This week, you'll craft the story and look for your campaign.
IG Reel: “Here’s how we brainstorm our Black Friday theme”
4–5 hours
Keep your creative consistent across platforms for stronger brand recall.
Email & Funnel Setup
Build your back-end funnel so that automation handles the heavy lifting during Black Friday.
Screen recording of your email flow or landing page sneak peek
5–6 hours
Add a UTM tracker to every CTA for clean performance tracking.
Paid Ads Setup & Warm-Up Campaigns
Start driving awareness and creating anticipation through ads and retargeting setups.
Reel: "Why we test ads weeks before launch"
3–5 hours
Run low-budget tests now to find your best creatives for Black Friday week.
Tech Testing & Offers Finalised
Finalise your campaign setup and test everything before launch.
Caption: “Broken checkout = broken sales. We’re testing everything.”
BTS video of your team stress-testing the funnel
2–3 hours
Use an incognito window + mobile device to mimic a real customer experience.
Hype Building & Waitlist Activation
Build excitement around your offer and give your VIPs early access.
Instagram Story: Countdown sticker + teaser of your top offer
3 hours
Hype doesn’t mean pushy — focus on anticipation, not desperation.
Final Creative Push & Reminders
Get your audience hyped and active before launch by sending reminders, pushing your best content, and creating interactive engagement opportunities.
Instagram Carousel: "Everything You Need to Know Before Black Friday" – a visual checklist or shopping guide.
2–3 hours
Focus on pre-scheduled content and maximizing your top creatives.
Repurpose your reminder content across email, SMS, and socials to keep things consistent and save time while boosting visibility.
Early Access & Soft Launch
Give early access to warm leads and softly roll out your offer to gather momentum before the big launch.
Customer reaction Reel or first 5 orders shoutout
3–4 hours
Use real-time urgency: “Only 24 hours left for VIP pricing!”
Main Event Execution
Launch your main event and drive urgency with time-sensitive offers across all channels.
Countdown Story, Flash Sale banner, Live shopping teaser
Ongoing (monitor daily)
Check support channels often — quick replies = happy customers
Follow-Up & Retention
Follow up with buyers, upsell, and re-engage those who didn’t convert during Black Friday.
Testimonial graphic or product feedback poll
2 hours
Segment repeat customers and offer early access to Christmas promotions
Evaluate campaign performance, gather insights, and prepare to apply key learnings to future promotions.
Recap video, stat carousel, team celebration photo
3 hours
Don’t wait until next November — set up reminders in July to revisit learnings
Our team of marketing experts can help you implement this timeline and maximize your holiday sales.
Book a Free 30-Min Strategy SessionGet these tasks delivered to your inbox every Monday.