BRAND's CUSTOMER AVATAR ONBOARDING...

NEW SAAR MEDIA CLIENT ONBOARDING QUESTIONNAIRE

Email*

Your Name

Does your customer avatar have a name?

What is their age?

What is their gender?

What is their marital status?

#/Age of their children:

Where do they live?

What is their favourite quote?

What is their occupation?

What is their job title?

What is their annual income?

What is their level of education?

Where do they hang out?

LET'S GET TO KNOW YOUR AVATAR PERSONALLY

Deep down inside

What makes them happy?

What do they worry about?

What frustrates them?

What are some of their fears?

What is their biggest problem?

Who do they trust?

Who do they distrust?

How do they see themselves?

What are they afraid others may find out about them?

What is their deepest desire?

What do they say they want?

What do they really want and will never admit?

GOALS AND VALUES

What are their goals?

What are their values?

Where do they go to find information?

Books:

Magazines:

Blogs/Websites:

Conferences:

Gurus:

Other:

CHALLENGES & PAIN POINTS

What are their challenges?

What are their pain points?

OBJECTIONS & ROLE IN PURCHASE PROCESS

What are their objections to the sale?

What is their role in the purchase process?