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Meta Ads / Google Ads Case Study
How Paid Ads Generated $506,789 in Revenue and 17.87x ROAS in 3 Months
An Australian fitness eCommerce business was running multiple ad accounts across three brands, but fragmented tracking, campaign overlap and inefficient account structure were limiting performance. SAAR® consolidated the setup, improved tracking and remarketing, and optimised Meta and Google campaigns — generating $506,789.03 in revenue and 17.87x ROAS in three months.
eCommerce
Meta Ads / Google Ads
$506,789
Revenue Generated
17.87x
Return on Ad Spend
$121,877
First-Month Revenue from Meta + Google
THE CHALLENGE
The business was already investing heavily in paid media, but fragmented accounts, overlapping campaigns and weak tracking made it difficult to know what was actually driving revenue.
The client operated three fitness eCommerce brands across separate advertising accounts, each with different budgets, campaign structures and results. Although sales were being generated, the fragmented setup made it difficult to compare performance month to month or identify which campaigns were genuinely contributing the strongest commercial returns.
Campaign overlap was also creating inefficiencies. Multiple accounts were targeting similar keywords and promotions, which meant campaigns could compete against one another and contribute to higher CPC and CPA.
Tracking was another major limitation. Without a clear, consolidated view of campaign performance, the business struggled to determine what was working, where budget was being wasted and which opportunities could be scaled.
There was also no structured remarketing system to recover lost sales. The opportunity was therefore not simply to increase spend, but to rebuild the advertising structure around clearer data, stronger tracking, better campaign separation and more efficient conversion recovery.
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THE STRATEGY
Add Your Heading Text Here
SAAR® began with a full audit of the client’s existing paid media ecosystem, then rebuilt the account structure around clearer tracking, reduced overlap and stronger conversion efficiency across Meta and Google.
01
Account Consolidation
Bring all three brands into a more unified advertising structure to reduce duplication, improve visibility and make performance easier to monitor across the business.
02
Tracking & Measurement
Correct tracking setup, improve reporting and create a more reliable view of revenue performance so campaign decisions could be based on real data rather than assumptions.
03
Platform Optimisation
Restructure Meta campaigns with separate ad sets for each brand, while improving Google Performance Max campaigns and introducing Shopping campaigns aligned to product demand.
04
Remarketing & Recovery
Build and maintain remarketing campaigns across the funnel to reconnect with users who had shown purchase intent but had not yet converted, helping recover previously lost sales.
THE EXECUTION
Rebuilding Paid Media Around Data, Efficiency and Revenue
Following the audit, SAAR® consolidated the client’s advertising structure and introduced a more controlled system for managing three brands under one broader paid media strategy.
On Meta, new campaigns were created using multiple ad sets so each brand could be promoted independently without unnecessary crossover. This reduced internal competition while making it easier to evaluate performance at a brand and campaign level.
On Google, existing Performance Max campaigns were corrected and Shopping campaigns were introduced to strengthen product visibility. These campaigns were supported by remarketing, creating a more complete acquisition and recovery system across the purchase journey.
Tracking and reporting were also prioritised from the outset. The first month focused heavily on gathering reliable data, monitoring performance and establishing a trustworthy baseline. The second month concentrated on optimisation and Black Friday/Cyber Monday opportunities, while the third month continued that optimisation through the Christmas sales period.
Optional Campaign Focus List
Campaign duration: 3 months
Paid media audit
Meta Ads restructuring
Google Ads optimisation
Performance Max
Shopping campaigns
Remarketing
Conversion tracking
Revenue reporting
Seasonal campaign optimisation
Black Friday / Cyber Monday
Christmas promotions
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02
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THE RESULTS
$506K Revenue. 17.87x ROAS. Three Months.
$506,789
Revenue Generated
Across the three-month campaign period, the revised paid media strategy generated $506,789.03 in revenue, demonstrating the commercial impact of stronger tracking, account structure and ongoing optimisation.
17.87x
Return on Ad Spend
The campaign achieved a 17.87x return on ad spend, showing that paid media was not simply generating sales volume but doing so at a highly efficient revenue-to-spend ratio.
$121,877
First-Month Revenue from Meta + Google
In the first month alone, Meta generated $51,373.05 in revenue while Google generated $70,503.78, producing a combined $121,876.83 from the two platforms as the new strategy began to take effect.
WHAT CHANGED
The biggest change was not simply more revenue — it was giving the business a paid media system it could actually measure, understand and optimise.
Before the engagement, three brands were being managed across fragmented advertising accounts with overlapping campaigns, inconsistent reporting and limited clarity around where revenue was coming from. By consolidating the structure, improving tracking and introducing a more disciplined approach to Meta, Google and remarketing, SAAR® gave the client a clearer view of performance and a stronger basis for making budget decisions. The result was more than $506,000 in revenue across three months and a 17.87x ROAS, supported by a system that could continue to be monitored, optimised and adapted around seasonal demand. For the client, paid media shifted from a complex collection of campaigns into a more measurable and commercially accountable growth channel.
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How a restructured Meta and Google Ads strategy helped an Australian fitness eCommerce business achieve 17.87x ROAS across three brands.
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