It’s time to harness that power and bring the best out of your business.
Email Marketing & Automation Case Study
How Email Automation Helped an Australian Coach Scale Campaigns and Improve Deliverability
As an Australian transformational coach’s audience grew, disconnected platforms, manual follow-ups and unreliable email delivery made it harder to maintain consistent communication. SAAR® Media audited and rebuilt her email marketing infrastructure, integrating event registrations with ActiveCampaign and introducing personalised journeys, audience segmentation and improved sending practices. The system supported a substantial increase in campaign volume while reducing bounces and unsubscribes.
Coaching
Email Marketing & Automation
150
Campaigns per year
−96%
Bounce rate, 2022–2024
0.11%
Unsubscribe rate
THE CHALLENGE
A growing coaching business was relying on disconnected tools and manual email processes that could not consistently deliver the right message to the right person.
The client offered online programs, in-person events and private sessions, each requiring different communication with prospective clients, current participants and alumni. As her audience expanded, her existing systems struggled to support these distinct customer journeys.
Important emails—including payment receipts and onboarding information—were reportedly landing in spam or failing to arrive. New registrants needed manual entry and follow-up, while the event registration platform was not reliably passing contacts into the appropriate ActiveCampaign lists and automations.
When SAAR® reviewed the setup in early 2023, the account contained disorganised lists, duplicate contacts and broken automations. Campaigns were often sent sporadically or at the last minute, increasing the risk of missed follow-ups and mismatched messages.
The opportunity was to rebuild the email infrastructure around reliable data flow, relevant audience segments and automated communication, allowing the client to support a growing business without continually troubleshooting the backend herself.
01
02
03
04
05
THE STRATEGY
Add Your Heading Text Here
SAAR® approached the engagement as a marketing-systems rebuild rather than a standalone email campaign. The strategy connected data, deliverability, personalisation and customer journeys so the coach could communicate consistently across her different offers.
01
Rebuild the customer journey
Create automated welcome and nurture sequences that introduce new contacts to the brand, set expectations and guide them toward relevant programs, events or services.
02
Connect registration and CRM data
Resolve the integration between the event registration platform and ActiveCampaign so contacts enter the appropriate lists and automations without repeated manual entry.
03
Personalise and segment communication
Introduce dynamic fields for names, event titles and dates, alongside audience tags based on program type, interests and engagement.
04
Strengthen email infrastructure
Review sender authentication, list organisation and deliverability practices, then use campaign performance to identify opportunities for ongoing optimisation.
THE EXECUTION
Rebuilding ActiveCampaign Around Reliable Data and Relevant Customer Journeys
SAAR® began in early 2023 with an audit of the coach’s marketing technology stack, email flows and contact management. The team identified issues affecting message delivery, audience organisation and the transfer of event registrations into ActiveCampaign.
The account was reorganised and automated welcome and nurture sequences were introduced. Dynamic fields allowed messages to populate relevant details—including names, event titles and dates—without requiring each email to be customised manually.
SAAR® also addressed the connection between the event registration platform and ActiveCampaign, reducing the need for manual contact entry. Audience tagging and segmentation were implemented so campaigns could be directed toward contacts based on their programs, interests and engagement.
Finally, the team reviewed the sending infrastructure, including sender authentication, and continued refining campaigns and flows as the business evolved. The source describes an ongoing engagement from early 2023 through at least July 2025, with further re-engagement and content improvements planned.
Platform: ActiveCampaign
Engagement: Began in early 2023; ongoing in the source
Reporting cutoff: July 2025 for the partial-year 2025 data
01
02
03
04
THE RESULTS
More Consistent Campaign Delivery, Fewer Bounces and Lower Unsubscribes
150
Campaigns per year
Annual campaign volume increased from 46 to 150, reflecting the business’s expanded ability to deliver ongoing email communication. Confirm the comparison years before publication.
−96%
Bounce rate, 2022–2024
The source reports a 96% reduction in bounce rate between 2022 and 2024 following improvements to the email infrastructure and list management.
0.11%
Unsubscribe rate
The reported unsubscribe rate declined from 1.54% to 0.11%. Confirm the periods and whether these are comparable campaign-level or aggregate rates before publishing the result.
WHAT CHANGED
Email marketing became a more reliable operating system for the coaching business, rather than another process the client had to manage manually.
Before the rebuild, disconnected registration tools, disorganised contacts and unreliable delivery made it difficult to provide consistent communication across the client’s programs, events and private coaching services. The new ActiveCampaign setup brought registration data, welcome sequences, event communication and audience segmentation into a more coordinated system. Personalised fields helped preserve the coach’s individual approach while reducing repetitive setup and follow-up work. The reported improvements in bounce rate and unsubscribes indicate progress in email performance, while the higher campaign volume demonstrates the system’s expanded capacity. The 2025 decline in open and click-through rates also shows why the next stage of work includes content refinement and re-engagement—not just maintaining the technical setup. Avoid the original claim that the client saved “dozens of hours” unless SAAR® has time-tracking evidence. “Reduced manual work and troubleshooting” is supported by the account of the project without implying a measured saving.
TAKE THE CASE STUDY WITH YOU
From Disconnected Tools to a Scalable Email System
How SAAR® rebuilt ActiveCampaign to support personalised customer journeys, higher campaign volume and improved email delivery.
See more case studies
SERVICE
Google Ads, Meta Ads & Remarketing
INDUSTRY
eCommerce / Home & Outdoor Living
eCommerce Advertising Case Study: A$47K Revenue & 8.82x ROAS
SERVICE
Search Engine Optimisation (SEO), Local SEO
INDUSTRY
Health & Wellness / Allied Health
Wellness Clinic SEO Case Study: 89% More Active Users in Melbourne
SERVICE
Google Ads Management
INDUSTRY
Financial Services / Debt Collection & Recovery
Google Ads Case Study: 26 Phone Leads & 106% User Growth for a Melbourne Debt Collection Agency
Blogs
14.10.2026
How to Structure a Black Friday Offer Without Killing Your Margin
Dav Lippasaar
09.10.2026
eCommerce Advertising Case Study: How We Achieved 8.82x ROAS for a New Australian Online Store
Dav Lippasaar
08.10.2026
BFCM Isn’t a Weekend Anymore: Your 6-Week Black Friday Marketing Strateg