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Meta Ads Case Study
How Facebook Ads Generated 727 Leads for a Business Coach in 3 Months
A transformational business coach needed a more reliable way to attract prospective clients and expand their audience in a competitive coaching market. SAAR® built a multi-stage Facebook and Instagram advertising strategy combining lead generation, webinar conversion and remarketing campaigns — generating 727 leads in just three months.
Business Coaching
Meta Ads
727
Leads Generated
100K
Accounts Reached Across Australia
237K
Ad Impressions
THE CHALLENGE
The coach needed a more reliable system for turning digital attention into qualified leads and building a pipeline that could be nurtured beyond a single campaign.
Operating within the highly competitive coaching and mentoring market, the client needed to consistently attract prospective customers rather than depend on inconsistent visibility or engagement.
The challenge wasn’t simply getting more people to see the business. The marketing system needed to capture interested prospects, give them compelling reasons to engage and create opportunities to continue nurturing those relationships after the initial interaction.
That required multiple conversion pathways. Some prospects would be ready to register for a webinar, while others would respond better to free resources or require further exposure before taking action.
The opportunity was to build an integrated paid social system that could generate new leads at scale while reconnecting with audiences who had already shown interest but hadn’t yet converted.
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02
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THE STRATEGY
Add Your Heading Text Here
SAAR® developed a multi-stage Facebook and Instagram advertising strategy designed to capture prospects at different levels of intent. Rather than relying on a single campaign or offer, the approach combined lead acquisition, conversion-focused experiences, remarketing and audience targeting.
01
Lead Generation
Use free resources and dedicated landing pages to give prospective clients a compelling reason to opt in, expanding the client’s database and creating an audience that could continue to be nurtured through email marketing.
02
Webinar Conversion
Use webinars as a conversion mechanism for both new and existing audiences, supported by dedicated landing pages, stronger headlines and clear calls to action designed to move prospects towards registration.
03
Strategic Remarketing
Reconnect with people who visited the website, interacted with ads or engaged with Facebook and Instagram but hadn’t converted, presenting different angles and offers to encourage another opportunity for action.
04
Audience Targeting
Segment audiences around campaign objectives, including high-net-worth individuals and decision-makers for corporate campaigns alongside location, age and job-title targeting for individual-focused offers.
THE EXECUTION
Building a Multi-Stage Paid Social Lead Generation System
Over three months, SAAR® implemented an integrated Facebook and Instagram advertising strategy rather than relying on one campaign type to generate all results.
Lead-generation campaigns directed prospective clients towards free resources hosted on dedicated landing pages, helping build the client’s database while creating opportunities for ongoing email nurturing. Webinar campaigns provided another conversion pathway, using dedicated landing pages with focused messaging and stronger calls to action.
Remarketing campaigns then re-engaged people who had already demonstrated interest by visiting the website, interacting with advertising or engaging with the client’s Facebook and Instagram presence. Rather than repeating the same message, different offers and angles were used to give these prospects new reasons to convert.
Audience targeting was tailored to individual campaign objectives, allowing SAAR® to reach specific demographic and professional segments while progressively expanding the client’s exposure across Australia.
Optional Campaign Focus List
Campaign duration: 3 months
Facebook Ads
Instagram Ads
Lead generation
Lead magnets
Webinar registrations
Landing pages
Remarketing
Audience segmentation
Demographic targeting
Email database growth
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02
03
04
THE RESULTS
727 Leads in Three Months — Supported by National Reach
727
Leads Generated
Lead-generation campaigns and webinar registrations generated 727 leads in three months, giving the coach a significantly larger pool of prospective clients to nurture and convert over time.
100K
Accounts Reached Across Australia
The campaigns reached approximately 100,000 accounts across Australia, substantially expanding the client's exposure and putting the coaching offer in front of a much broader prospective audience.
237K
Ad Impressions
Campaign advertising generated approximately 237,000 impressions, providing repeated exposure across the target market and supporting both initial acquisition and remarketing activity.
WHAT CHANGED
The campaign gave the coach more than a short-term spike in enquiries — it created a larger prospect database and a repeatable paid social system for attracting, nurturing and re-engaging potential clients.
In just three months, the campaign generated 727 leads while reaching approximately 100,000 accounts across Australia. This gave the business a substantially larger pool of prospective clients who could continue to be nurtured beyond the initial advertising interaction. The combination of lead magnets, webinar registrations and remarketing also meant prospects weren't dependent on a single path to conversion. New audiences could enter through free resources or webinars, while people who had already engaged could be reintroduced to the business through targeted remarketing. For the client, paid social became a more structured acquisition system — one designed not simply to generate visibility, but to continually turn relevant audiences into identifiable prospects with opportunities for future conversion.
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How a multi-stage Facebook and Instagram advertising strategy helped an Australian business coach expand reach and build a stronger lead pipeline.
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