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Press Release Media Case Study
How PR Media Helped a High-Performance Coach Reach #1 on Amazon
With just 60 days until his book launch, high-performance coach Byron Morrison needed credible media exposure to strengthen his author profile and support a major launch vision. SAAR® connected him with experienced writers and PR collaborators, securing coverage across multiple media outlets and helping build the visibility surrounding a launch that later reached #1 in Amazon’s Motivational Self-Help category.
Public Relations
Press Release Media / PR & Media Outreach
#1
Amazon Motivational Self-Help
6+
Media Outlets Secured
Times Square
Featured in New York City
THE CHALLENGE
With only 60 days until launch, Byron needed credible media exposure fast — without wasting more time pitching publications that weren't responding.
Byron Morrison had spent two years developing his book and had a clear vision for the launch, including ambitions to work with major publications such as the Wall Street Journal and New York Times.
Approximately 60 days before launch, he was told that stronger PR foundations would be needed before those larger opportunities could realistically be pursued. That created immediate pressure around visibility, credibility and timing.
Byron initially tried to handle outreach himself with support from his assistant. They researched major publications, developed article ideas and pitched editors directly, but received no meaningful response. At the same time, traditional PR agency options appeared expensive and offered no certainty around meaningful placements.
The opportunity was to replace fragmented outreach with a more structured media approach — one that could quickly improve Byron’s online presence, establish third-party credibility and support the momentum surrounding the book launch.
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THE STRATEGY
Add Your Heading Text Here
SAAR® focused on building credibility and discoverability through coordinated media placement rather than relying on one publication or a single launch announcement. The approach combined story development, media distribution, third-party authority and launch visibility.
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Media Positioning
Develop publishable stories and angles that positioned Byron as a credible high-performance coach, author and industry voice rather than relying solely on direct promotion of the book.
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PR Network Access
Leverage SAAR®’s network of writers, PR professionals and collaborators to create opportunities that were difficult to access through cold outreach alone.
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Multi-Outlet Distribution
Secure coverage across multiple recognised media publications to build a broader online presence and create several independent trust signals around Byron’s name and expertise.
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Launch Authority
Use media coverage as part of the broader launch ecosystem, strengthening Byron’s credibility during a critical pre-launch period and supporting visibility around the release of his book.
THE EXECUTION
Turning a 60-Day PR Deadline Into Multi-Outlet Media Coverage
SAAR® connected Byron with writers and PR specialists within its broader media network, removing the burden of manually identifying editors, pitching articles and following up with publications himself.
The team developed and distributed media content that secured placements across several recognised outlets, including New York Post, Deadline News UK, LA Weekly, Entertainment Weekly, International Business Times and The Daily Scanner.
This created a stronger digital footprint around Byron’s name and work, giving prospective readers, collaborators and media contacts more credible third-party references when researching him online.
Following the launch period, Byron’s visibility continued to grow. His book was later featured in Times Square, New York City, and reached #1 in Amazon’s Top 100 Paid Motivational Self-Help category.
Optional Campaign Focus List
Media positioning
Press release media
PR outreach
Article development
Media distribution
Author visibility
Personal branding
Third-party credibility
Book launch support
Digital authority
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THE RESULTS
$506K Revenue. 17.87x ROAS. Three Months.
#1
Amazon Motivational Self-Help
Following the launch, Byron's book reached #1 in Amazon's Top 100 Paid Motivational Self-Help category, giving the campaign a strong authority and visibility milestone.
6+
Media Outlets Secured
Media coverage was secured across multiple recognised publications, including New York Post, Deadline News UK, LA Weekly, Entertainment Weekly, International Business Times and The Daily Scanner.
Times Square
Featured in New York City
Months after the book launch, Byron and the book received additional high-profile exposure through a feature in Times Square, New York City.
WHAT CHANGED
The campaign transformed Byron's PR from a stressful, manual outreach problem into a credible media presence that supported his authority as both a coach and author.
Before engaging SAAR®, Byron was spending valuable launch time researching publications, pitching editors and trying to create opportunities himself — with little response and a fixed deadline approaching. The media campaign gave him a stronger third-party credibility footprint across multiple publications while removing much of the operational burden of PR outreach. Instead of relying only on his own website, social content or direct claims, prospective readers and partners could find independent media references attached to his name. That visibility became part of a much larger launch story. Byron's book later reached #1 in Amazon's Motivational Self-Help category and received additional high-profile exposure in Times Square, New York City. For Byron, PR became more than a publicity tactic. It helped strengthen the authority surrounding his personal brand at a critical point in his growth as an author and high-performance coach.
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How strategic media coverage helped high-performance coach Byron Morrison strengthen his author profile, secure major publication features and reach #1 on Amazon.
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