COVID-19 and its Impact on Small Business: Why Marketing is Still Essential
The COVID-19 pandemic is breaking havoc on the world, causing distress and economic uncertainty in many countries. Entire nations are in near or total lock-down. Cities run with only the bare essential infrastructures, and some people struggled to maintain their jobs.
Small businesses are struggling more than most, particularly because their economy depends on their community for the most part.
Although the Coronavirus situation is not making it very easy to be productive and make ends meet, small businesses can still take the opportunity to work on their marketing to survive this crisis.
Why market, if people aren’t buying? This is the question many businesses are asking…
Well, the thing is – marketing isn’t only finalised to a sale. It is also about strengthening brand awareness and creating a stronger bond between your community (aka, your customer) and your business.
This might be the perfect time to market your business to your audience and reap the benefits of your efforts once the situation gets back to normal.
Like many businesses out there, you might be forced to a halt for the foreseeable future. But don’t panic! Instead, take it as an opportunity to finally check all the “to-dos” that have been in the back of your mind for quite some time now.
In dire need of a new shiny website? Now is the time.
Need to give your shop a new coat of paint? Do it now, and you won’t have to experience any downtime later.
Much like industrious bees stock up on honey and ants bring in food for the hard days ahead, you can catch up with what your business needs. When life goes back to normal, you’ll have an edge, and you’ll be able to kick off the new season with a bank.
I know – some small businesses might not have a lot of extra money to spare or invest in marketing in these trying times. The good news is, the web actually makes it cheaper and more effective to focus on upgrading the marketing and branding status of your business.
You won’t have to break the bank to make a significant change, and you can actually try and turn the situation around this way by looking at how you can improve your company’s marketing efforts in the long run!
Your turn now… So there you have it! You now know more about how to keep your business thriving in these uncertain times… Therefore, what have you got to lose? Let’s try it!
If you’re needing assistance with how to boost your brand, then it’s time to act fast! Contact us now for a FREE consultation and how SAAR Media can help you and your business.