How SAAR® Media Helped a Melbourne Debt Collection Agency Boost Website Traffic by 106% and Achieve Remarkable Business Growth in Just 3 Months
A case study by SAAR® Media
About Our Client
Our client, a distinguished debt collection agency based in Melbourne, is a beacon of expertise in the industry. Their specialisation in recovering overdue debts from individuals and businesses, offering a range of services tailored to different types of debt, is a testament to their proficiency. Their strong track record in international debt recovery, demonstrating their ability to pursue debts across borders, further solidifies their position. With its team of experienced professionals and effective strategies, the agency is committed to helping clients achieve successful debt recovery outcomes.
The Problem
Our client had been utilising digital marketing strategies but was dissatisfied with the volume and quality of phone calls they generated. Given the highly competitive nature of their industry, cost per click and cost per acquisition could be substantial. They sought a partner who could assist them in increasing phone call inquiries through effective Google ad campaigns.
Previous Results
Despite investing over $600 in the past three months with another digital marketing agency, our client could not generate any phone calls and could not effectively track conversions attributed to the campaign. This lack of results and transparency led them to seek a more effective digital marketing solution.
Before SAAR®:
The Google Ads Strategy Breakdown
At SAAR® Media, we specialise in crafting bespoke digital marketing strategies designed to achieve outstanding outcomes. For our client, we implemented a targeted search campaign and a performance max campaign incorporating high-quality visuals. Both campaigns were strategically designed to generate phone calls, while the performance max campaign effectively drove increased website traffic.
Our team researched our client’s target audience and industry trends to identify the most effective keywords and ad messaging. The search campaign was carefully optimised to appear prominently in relevant search engine results, while the performance max campaign leveraged advanced machine learning algorithms to maximise returns on advertising spend. Combining these strategies attracted qualified leads and generated valuable phone inquiries.
Keyword Targeting
To maximise our reach, we employed a diverse range of keywords for targeting. We ensured all keywords were highly relevant to the client’s services and offerings. Additionally, we strategically utilised different match types, such as broad and exact matches, to optimise campaign performance. Furthermore, we meticulously identified and added irrelevant search terms as negative keywords to refine our targeting and prevent wasted ad spend.
Results Achieved So Far…
Increased Phone Calls
Our strategic approach yielded impressive results, generating a consistent flow of phone calls and bookings and directly contributing to our client’s business growth. Through meticulously targeted campaigns, we successfully generated 26 high-quality phone call leads, each representing a potential customer with a genuine interest in our client’s debt collection services. These leads were carefully nurtured and followed up with, significantly increasing conversions and overall business revenue.
Increased Website Traffic
Since partnering with SAAR® Media, our client has witnessed a substantial increase in website traffic. Active users have grown by 106%, event count has risen by 119%, and new users have increased by 106.5%. These remarkable increases demonstrate the effectiveness of our targeted digital marketing strategies in driving online engagement, attracting new visitors to their website, and ultimately contributing to their overall business growth.
The Difference This Made for Our Client
SAAR® Media’s digital marketing strategies have significantly impacted our client’s business. By implementing targeted campaigns, we generated 26 high-quality phone call leads, increased website traffic by 106.5%, and drove a 119% increase in event count. These results demonstrate the effectiveness of our approach in attracting new customers, increasing online engagement, and ultimately contributing to their overall business growth.
We successfully transformed their business by:
- Customised Campaign Development: We crafted a personalised marketing strategy that resonated with their ideal audience.
- Strategic Platform Selection: We leveraged Google Ads to reach potential customers through search and display networks.
- Precise Targeting: We employed advanced targeting features to reach highly relevant potential customers.
- Compelling Call-to-Action: We incorporated clear and persuasive calls-to-action that encouraged immediate engagement.
Ready to elevate your business to new heights? Our tailored marketing strategies can help you outshine your competitors and achieve your goals.