FAQs
January 16, 2022 2023-10-10 12:47FAQs
FAQs
GENERAL
Digital marketing simply means delivering value to the needs of a specific audience using the world wide web. Nowadays, businesses leverage digital channels such as search engines, websites and social media to connect with current and prospective customers. This also includes communication through text or multimedia messages. Digital content is so common that consumers now expect and rely on it as a way to learn about brands to support.
With digital marketing, you can personalise communications and refine targeting to remove the guesswork on who your customers are and build relationships with them. It’s now easier to reach out to anyone and anywhere and target the right audience at the right time.
Also, digital marketing is more cost-effective than traditional marketing. Businesses that rely on traditional forms of advertising switch to digital marketing because they realise that while you’re able to analyse metrics, you’re able to track how effective your campaigns are in converting leads into clients.
Website design and development, landing pages, Facebook campaigns, app development, search engine marketing (pay-per-click, retargeting), SEO (search engine optimisation), social media marketing, content creation, online lead generation, online brand development and management, media campaigns, video, email marketing, mobile campaigns and ROI assessments.
Email us at hello@saar.com.au for more information of how we can help you.
Yes – this is part of our Service Agreement. It protects you and us and benefits all parties.
We have a strict 7-day payment term. If payment is not received within the 7 days, you may incur late fees and have your services suspended due to non-payment…
With the use of Google Drive you can share the files that you want to share with us, so that we work in real-time on the same documents. There is no need to send files via email and there will be no chance of duplicate documents. It works just like a normal server, just in the cloud.
FACEBOOK ADVERTISING
Facebook ads are paid messages from businesses that aim to bring awareness to their target audience and eventually convert them to paying customers. Unlike traditional TV ads, Facebook ads use a direct response approach. Additionally, its performance is measurable. Facebook ad campaigns have specific goals, objectives or targets that are set to know if it is profitable or not.
The possibilities are endless. If done correctly, your pipeline will burst with leads more than you can handle. With billions of users, it can be the most powerful customer acquisition tool you’d ever have. People who haven’t heard of your business before can be converted with just a single highly-targeted ad. This is all thanks to Facebook Pixel, one of the most advanced digital marketing algorithms in the world. With the use of artificial intelligence, it gathers data of your existing customers then hunts down more prospects like them.
- Identify your market by targeting them properly using Facebook’s built-in tools.
- Craft value-packed offers that your audience cannot say no to.
- Build a strategic funnel that will guide your prospects to the right place.
- Write direct response copy that is personalised to your highly-targeted audience.
- Design eye-catching creatives that will stop your audience from scrolling.
Well… you can… if you do not want to make the most of Facebook and its full power of the algorithm. Yes, there’s sometimes a place for a boosted post. However, think of boosting as “Facebook Lite” rather than a solid growth strategy.
Our campaigns take 4 weeks to build out. Once the campaigns are built and approved, we can go live.
Both are charged on the same day when accepting our proposal for your services.
For Pay Per Click (PPC) marketing campaigns there is usually a 4 week gap from the day you purchase the campaign, to the day it actually goes live. This is the time it takes for our team to build out the entire campaign for you.
So, for your second months recurring payment we delay that, so you get the full 30 days of service for your month one’s payment.
So, as an example, if you purchased services on the 1st of the month, you would pay for both the setup fee and month one’s service fee.
Then if we finish the campaign buildout on the 14th of the month (2 weeks later), your second months maintenance payment would be billed on the 14th of the following month, 30 days apart from the initial day the campaign went live.
You get a notification email every time an opt-in lead (form) is submitted.
No, unfortunately funnels are a separate fee. You can purchase this service under Funnel Building service.
The process is simple. We’ll send you a link in which you can easily ad us as a manager on the ad account.
Once a campaign is live, our system will take the first couple of weeks to start gathering data and metrics in real-time. Based on hundreds of data points, our system will then automatically adjust the bidding throughout the day to save you money on ad spend.
Also, taking the same data points into consideration, our system will also automatically shift the budget around to the best performing campaigns, ad sets, ads, etc. We’ll also be able to auto optimise your campaign based off best performing days of the week, hours of the day and so much more.
This will drastically lower your cost per lead over time.
You will get real-time, email notifications every time our team completes a task on your account.
In addition, you will also receive a monthly report during the first week of every month.
CONTENT CREATION
Despite being a new form of promotion and fundamentally different from traditional marketing disciplines, it’s effective in building trust with your audience. When implemented properly, it is effective in driving sales too. This can be measured through analysing the right metrics such as number of clicks and views by using programs like Google Analytics. You can also measure the time spent by a user on your page and get feedback through comments. If people take the time to share or download your content, it is a good sign that they found value in it and you’re more likely to get more leads and sales through word-of-mouth marketing at zero cost.
Although time-consuming, content marketing is important in giving value to your audience to build meaningful relationships and instant trust. As a result, it drives more leads and improve conversions for your business in the long run. Nowadays, customers are smarter than ever. They expect high-quality, value-packed and consistent content from the brands they love.
Our process includes 3 major parts: planning, creating and analysing.
Planning – we start by creating a month’s worth of content. Content pillars will be established as well as the overall content strategy that is specific for your business.
Creating – this is where the magic happens. Our team of copywriters and designers will collaborate in creating thumb-stopping graphics and personalised copy for your brand, paired with curated hashtags to boost search engine optimisation. We finish by scheduling posts at a strategic time.
Analysing – our service doesn’t stop with scheduling posts. We track the performance of your content and analyse your metrics. We take these into account as we create new content for the next month we work together.
Yes, we actually do the setup and all of the services for month one at the same time. So, at the end of month one, both setup and all the first month’s services will be complete.
Yes, big time! Content is king! Our professional content writers will write 100% unique articles for your website.
Before starting, we’ll research trending topics and do keyword research to make sure we get the most traffic and engagement to the website.
We give three different options the client can choose from, but we’ll recommend what’s best for SEO purposes based on the industry.
You can choose from location pages, service pages or blogs.
Yes, our team will post the article to your website along with licensed images to make it look professional. Then, our SEO specialists will optimise those articles to get the best engagement and rankings.
You will get real-time, email notifications every time our team completes a piece of content on your account.
SOCIAL MEDIA POSTING
Social media posting mainly brings awareness to your digital audience that you exist. With the right content strategy, you will be able to attract the right customers, increase market reach, build customer loyalty and get customer feedback while reducing marketing costs. You will be able to convert your audience easily to paying customers while you are reducing your marketing expenses.
Social media marketing is so important because majority of your audience is now online. You will be able to spread awareness across the globe as it doesn’t have geographical restrictions. Interacting with consumers on social media will allow you to create meaningful connections with your audience and in turn will create a strong network of raving fans for your brand.
Mainly, social media advertising can help you with engagement which in turn will increase brand awareness. Eventually, it will aid in increasin sales and conversions all while preventing you from paying unnecessary marketing expenses. With the right strategies, you will be able to connect with your audience on a deeper level without guessing. Backed up with data, strategies and experience, SAAR® will help you showcase your story on social media so you can inspire more people to take action. And that doesn’t end there. Once you become visible on social media, more and more people will tell your story to their family and friends and you will eventually create a bigger community around your brand.
Traditional media marketing can be effective, but it is also very expensive and time-consuming. In other words, running a regular marketing campaign requires a lot of resources and significant capital.
By contrast, a digital marketing campaign can be relatively cost-effective and straightforward to set up. Services such as Facebook advertising and Google ads even enable users to set a budget beforehand, so they get to know exactly how much they are going to spend and within which time frame.
Ultimately, focusing on digital marketing can be the most affordable and effective way to promote a business.
Our posting service is meant for maintenance style social media posts. They can include images, GIF’s and industry specific trending news. These are not custom graphics with your services or products. They are also not branded with your logos and colors. This service is perfect for any industry/client that wants to keep their social media pages up-to-date with quality content on a monthly basis.
Yes, you can post while we’re posting. The more the merrier! You would just need to post directly on the social media channels yourself.
A social media channel is a social media website. For example, Facebook is one social media channel. Twitter is another, and so on.
That’s great! That will help us speed up the process. We’ll just ask for the usernames and passwords to those channels.
No, if you do not have any social media channels built, we will build them and upload stock photography, or you can provide us will logos and photos to use.
Yes, based on the plan you choose, you can select either 3 or 4 social media channels for us to post to. You can choose from Facebook, Twitter, Pinterest or LinkedIn.
You will receive a monthly progress report during the first week of every month.
Yes, of course! You will get to keep all the social media channels we create for you.
SEARCH ENGINE OPTIMISATION
SEO stands for search engine optimisation. It is a strategy used to improve the visibility of your website in various search engines such as Google and Bing. Better visibility of your pages in search results increases your chance to get attention and attract prospective and existing customers to your business.
Look at it as if you are visiting a library. Search engines such as Google and Bing use bots (or librarians) to crawl through pages on the web, going from site to site, collecting information about those pages from a big library also known as an index.
Next, algorithms help analyse these pages from the index taking into account hundreds of ranking factors to identify the order of the pages that should appear in the search results. These algorithms act like librarians who know exactly which book will have answers to your questions and will put it at the top of your search results.
Unlike paid search ads, you can’t pay search engines to put you on the first page of the search results. Getting higher organic search rankings means working with SEO experts who know the right strategies.
Every campaign is different, and some keywords have more search volume then others, which means they are more competitive and harder to rank for. We recommend to allow 3-6 months to start seeing rankings for competitive keywords.
Our SEO campaigns are built on different tiers based on your website’s page size.
For example, if your website has 1 to 10 pages, you should be in the SEO Basic plan.
If your website has 11 to 20 pages, then you should be in the SEO Plus plan.
If your website has 21 to 30 pages, you should be in the SEO Premium plan.
If the website has 31+ pages, you should be in the SEO Elite plan.
You can still signup a 30-page website for the SEO Basic plan, but it will just limit the performance and speed to rank for keywords.
The SEO basic plan only covers 10 targeted keywords, so we will optimise 10 of the main focus pages. That’s why we recommend sticking to that tiered structure for the best results!
Yes, the initial SEO setup process will take place on the first month. On the second month and every recurring month after that, regular SEO monthly optimisations will occur.
We give three different options that you can choose from, but we’ll recommend what’s best for SEO purposes based on your industry. You can choose from location pages, service pages or blogs.
Yes, our team will post the article to your website along with licensed images to make it look professional. Then, our SEO specialists will optimise those articles to get the best engagement and rankings.
You will get real-time, email notifications every time our team completes a task on your account.
In addition, you’ll also receive monthly progress and rankings reports during the first week of every month.
The cost of SEO can vary depending on various factors. This includes (but not limited to):
- Your site’s current technical state
- The competitiveness of the industry it is in
- The number and difficulty of keywords that will be worked on
The bottomline: there is no one-size fits all solution. Every business has a unique set of needs. We will create an SEO strategy that is bespoke to your desired outcomes, and so the price we will quote will depend on the goals and requirements of your business.
SEO is a complex strategy that can’t be mastered overnight. Its ever-evolving process will be hard for you to figure out by yourself. Plus, if done wrong, your brand risks losing a lot of money, opportunities and your reputation. This is why working with reliable experts is crucial. By using the right techniques, SEO can double traffic and conversions. At SAAR®, we uphold our values and use strategies that are reliable, safe and profit-driven because we only want what’s best for your business.
International SEO aims to optimise your website by targeting keywords and traffic globally to improve global sales. This identifies which countries you’re aiming to target and which languages you use for business.
Local SEO aims to optimise your website by targeting keywords and traffic locally to generate leads and brand awareness from a specific city or region. It is best suited for small businesses that want to target customers in a specific area.
FUNNEL BUILDING
A funnel build takes 1-2 weeks to build and complete.
No, we cover all of the costs on the Funnel software as long as we’re running ads for the campaign. If we’re just building the campaign and not running ads, then you would need to purchase your own software separately and we would provide you with a link to download the funnel in your account.
When a visitor inputs their information (usually name, email and phone number), we automatically send them an email instantly, then other delayed emails after that as a reminder. This is used to make sure we get the best out of the lead for your clients.
Usually a 2-step funnel is perfect for standard lead generation campaigns. If you have a webinar, coaching program, or any other program that would require longer marketing sequences, we recommend the 4-step funnel.
A Landing Page is a standalone, single web page that marketers send traffic to, from online advertising campaigns, social media, or email marketing initiatives. A Landing Page can serve one of two purposes:
-Capture lead information that you can use to market to people in the future; and
– Encourage potential customers to make a purchase.
A Funnel is a series of pages that direct the user to the page that serves as the end goal. These funnels guide users through this journey of pages that aim to sell your products and services by also adding options to upsell your sales process.
A Website has multiple online pages of content, including an About Us page, Contact page, a list of Services or Products, and sometimes a Blog that is updated regularly.
GOOGLE AND YOUTUBE ADS
Our campaigns take 4 weeks to build out. Once the campaigns are built and approved, we can go live.
Both are charged on the same day when opting-in for this service.
Landing pages are not included; however, we can run ads straight to your website if you have one. If you want a landing page designed by SAAR® especially for your marketing campaign, this would be a separate fee which you can purchase.
You will receive a notification email every time an optin lead (form) is submitted (if your Landing Page is built by SAAR®).
The process is simple. We will guide you with step by step instructions for you to follow after you opt-in for this service.
Yes, for sure! We recommend that you add your accounts into your Google MCC (master account) account. That way you’ll always have access to your ad accounts.
Once your campaign is live, our system will take the first couple of weeks to start gathering data and metrics in real-time. Based on hundreds of data points, our system will then automatically adjust the bidding throughout the day to save you money on ad spend.
Also, taking the same data points into consideration, our system will also automatically shift the budget around to the best performing campaigns, ad groups, ads, keywords, etc. We’ll also be able to auto-optimise your campaign based on best performing days of the week, hours of the day and so much more.
This will drastically lower your cost per lead (CPL) over time.
You can always login to your SAAR® dashboard and view your Google Analytics metrics and other campaign metrics on the Google Ads tab.
