Melbourne Marketing Experts Share a 3-Month Plan Using Facebook and Google Ads
A Facebook advertising agency in Melbourne doesn’t just run ads—it builds strategies that deliver results. If you’re a local business looking to scale, combining Facebook and Google Ads in a clear 3-month plan is one of the fastest ways to get real leads.
In this blog, our marketing experts at SAAR® Media break down a proven 3-month advertising plan that Melbourne businesses can use right away to attract more clients and improve return on ad spend (ROAS).
Month 1: Foundation, Audience, and Offer Testing
Before jumping into large-scale campaigns, we lay the groundwork. The first month is all about preparation, strategic setup, and testing.
1. Set Your Goals and KPIs
Start by identifying what success looks like—leads, website visits, bookings, or purchases. Clear KPIs help guide the campaigns and allow accurate performance tracking.
2. Develop Offers That Convert
You’ll need a compelling offer. This could be a free trial, downloadable guide, discount code, or limited-time bonus. Melbourne audiences respond well to hyper-local, valuable deals.
For example, a Brunswick-based hair salon offering “20% off for new customers” often outperforms generic ads.
3. Build Custom Audiences
Using tools like Meta’s Business Manager and Google Ads Audience Manager, create core and lookalike audiences based on website traffic, email lists, and engagement.
4. Test Initial Facebook Ad Creatives
This is where your Facebook advertising agency Melbourne earns its keep. Start testing:
- 3 types of creatives (videos, static images, carousels)
- 2-3 versions of ad copy
- Multiple CTAs like “Book Now,” “Learn More,” or “Claim Offer”
Pro tip: Keep copy concise and results-driven. Lead with benefits, not features.
Month 2: Optimisation and Scaling on Facebook and Google
With baseline data in hand, it’s time to optimise and scale what works.
1. Analyse What’s Working
Check CTR, conversion rates, cost-per-lead, and ROAS. Pause low-performing ads and reallocate budget to top performers.
Use tools like:
- Facebook Ads Manager
- Google Ads Reports
- Google Analytics 4
2. Launch Google Search and Display Ads
Now that you’ve gathered search intent data from Facebook, launch Google Ads that align with those interests.
Use branded and competitor-based keywords:
- “Melbourne gym free trial”
- “Best marketing agency near me”
Be sure your ad extensions are set up—this boosts both CTR and trust.
3. Retarget Across Platforms
By this stage, your warm audience pool is growing. Retarget people who:
- Viewed a product or service page
- Engaged with a Facebook ad
- Abandoned a form
Show them tailored offers on both Google Display and Facebook. These reminder ads often have the highest conversion rate in the funnel.
Month 3: Lead Nurturing, Retargeting & Conversion Focus
By the third month, your brand should have a solid digital presence. Now it’s time to close the loop.
1. Create Lead Nurture Sequences
If you’ve captured emails or phone numbers, start an automated sequence:
- Email #1: Welcome + Offer
- Email #2: Social proof
- Email #3: Scarcity or deadline-based reminder
This works well alongside ongoing ad campaigns.
2. Use Video Testimonials in Ads
People trust people. Showcase happy Melbourne clients through video ads. These can increase your ad conversion rate by up to 40%.
Don’t overproduce. Authenticity often performs better than polished perfection.
3. Focus on Conversions, Not Clicks
In month three, shift ad objectives to conversions—not just traffic or engagement. Add urgency-driven copy like “Offer ends this Sunday” or “Only 10 spots left.”
Revisit your KPIs. Are you meeting goals? If not, now is the time to tweak the messaging or revisit the landing pages.
Why Working With a Facebook Advertising Agency in Melbourne Matters
The online advertising world is fast-paced and highly competitive. A trusted Facebook advertising agency in Melbourne understands how to combine local knowledge with global tools. At SAAR® Media, we know what makes Melbourne audiences click, engage, and convert.
Whether you’re just starting out or ready to scale, our 3-month plan delivers real, measurable growth using both Google and Meta platforms.
Let SAAR® Media Handle Your Ads—So You Can Focus on Your Business
SAAR® Media is a digital marketing agency based in Melbourne, trusted by businesses across industries. As a certified Meta and Google Ads partner, we build high-converting campaigns that turn clicks into loyal customers.
Let’s create your custom 3-month roadmap using Google and Facebook ads—starting today.