NFP Services | SAAR® Media | Most Trusted Marketing Agency in Victoria

Not-For-Profits Service

Amplify your not-for-profits’ message, expand your reach and attract passionate volunteers and donors

Are you looking for ways to gain support, raise awareness for upcoming initiatives and make a more significant impact on the community? Whether you have a worthy cause or a not-for-profit, SAAR® has cost-effective strategies for you to reach broad audiences without significant expenses.

As Seen On

Not-For-Profit Not-For-Profit

Benefits

Cost-Effective Outreach

- Digital marketing is the more cost-effective option for reaching a wider audience. Unlike traditional marketing methods, digital marketing unlocks more possibilities and opportunities for not-for-profits with limited budgets.

Targeted Messaging

- You can easily send messages that connect and align with different donor groups, volunteers, or supporters through audience segmentation and personalised content. This targeted approach influences a diverse group of people to support various causes and missions.

Real-Time Engagement

- Experience a sense of community through real-time communication and engagement opportunities. Interact with your audience through social media, live streams, webinars, and email campaigns, enabling immediate responses to inquiries and comments.

Data-Driven Decision Making

- Get access to valuable data and analytics to understand the effectiveness of your campaigns. With tools like Google Analytics and social media insights, you can measure the effectiveness of your marketing efforts by tracking website traffic, email open rates, and social media engagement.

Service Offerings

Every cause or not-for-profit organisation holds a unique mission and purpose. To create a meaningful impact, you must find the right strategy for you.

Here at SAAR® Media, we help you express your uniqueness for the whole world to see. With more than 35+ years of combined experience, our team is committed to discovering the right strategy towards building a strong online presence for your worthy cause or not-for-profit organisation.

Done-For-Your Websites
Social Media Content Creation
TikTok Ads
Search Engine Optimisation

Meta Ads
Google Ads
Content Creation
If you’re looking for a tailored solution aligned with your NFP organisation’s goals and needs

Creation of brief and campaign objectives
Identification of suitable influencers
Shortlisting and presentation of talents
Screening of all influencers for required analytics

Negotiation on deliverables and budget with individual influencers
Reconciliation of post-campaign content and required insights (impressions, engagements, etc)
Ownership of all the content created for online use (so you can use this for emails, Facebook Ads, your social media, etc).

Note: A marketing budget is needed be set aside for payment to your brand ambassadors / influencers.

What to Expect

Here’s How We Can Help NFPs with Google Ads Grants

If you are a national charity registered with the Australian Charities and Not-For-Profit Commission (ACNC), you meet the eligibility requirements to obtain Google Ads Grants – a unique opportunity presented by Google for your Not-For-Profit, and we can get you started with the process.

SAAR® will help your not-for-profit apply for a Google Ads grant so you can get up to US$10,000 in ad spend per month.

Explore the power of search Ads and targeted online advertising without the financial burden typically associated with digital marketing so you can expand your online presence, reach a wider audience, and significantly impact your cause.

- Global Fundraising
- Donor Relations
- Advocacy and Awareness

Consultation

We set up an initial consultation to confirm your mission, goals and desired marketing efforts. During this meeting, we can verify your specific needs, target audience, and the key messages you want to convey.

Grants Application

We’ll help you enrol in the Google Ads Grants program and guide you through the application process. We will assist you in what is involved with meeting the program’s eligibility criteria and help prepare a compelling application

Development

Once approved, we will set up your Google Ads account and optimise it for maximum impact. We will develop a tailored strategy that aligns with your goals and utilises the available budget effectively.

Creation

We will conduct thorough keyword research to identify your campaign’s most relevant and impactful terms. We will create compelling ad copy that resonates with your target audience.

Optimisation

We continuously monitor and optimise their performance. This includes refining keyword targeting, adjusting bids, and conducting A/B testing to maximise your return on investment and drive valuable actions

Report

We provide regular reports detailing the performance of your campaigns, including key metrics such as click-through rates, conversions, and cost per acquisition.

Here’s a Step-By-Step Roadmap of How We Can Help You

Consultation: We set up an initial consultation to confirm your mission, goals and desired marketing efforts. During this meeting, we can verify your specific needs, target audience, and the key messages you want to convey.

Google Ads Grants Application: We’ll help you enrol in the Google Ads Grants program and guide you through the application process. We will assist you in what is involved with meeting the program’s eligibility criteria and help prepare a compelling application highlighting your charity’s impact.

In this journey to making a valuable impact, the Google Ads Grant offers a generous US$10,000 in credits to fund NFP advertising. While there’s no guarantee for this grant, SAAR® will help you with the application process. Upon approval, SAAR® can further help you to promote your initiatives and raise awareness by utilising this grant available.

Account Set-up and Strategy Development: Once approved, we will set up your Google Ads account and optimise it for maximum impact. We will develop a tailored strategy that aligns with your goals and utilises the available budget effectively.

Keyword Research and Ad Creation: We will conduct thorough keyword research to identify your campaign’s most relevant and impactful terms. Based on this research, we will create compelling ad copy that resonates with your target audience, driving traffic to your website or specific landing pages. You approve all Ad Copy before publishing.

Campaign Management and Optimisation: As your campaigns go live, we continuously monitor and optimise their performance. This includes refining keyword targeting, adjusting bids, and conducting A/B testing to maximise your return on investment and drive valuable actions, such as donations or volunteer sign-ups.

Performance Tracking and Reporting: We provide regular reports detailing the performance of your campaigns, including key metrics such as click-through rates, conversions, and cost per acquisition. These insights will help us refine our strategies and ensure your advertising efforts align with your goals.

Real Stories. Real Results.

Want to see how digital marketing can change how you raise awareness and attract donors and volunteers globally?

White Ribbon Day Campaign

White Ribbon Australia is dedicated to supporting men to understand better the issue of men’s violence against women, and what they can do about it. On White Ribbon Day, SAAR® managed local Australian influencers who came together to spread awareness. The campaign generated thousands of impressions, reaching people across Australia.

Let your message be heard by thousands across the world using influencer marketing.

We're Digital Marketing Pros You Can Trust...

Why choose SAAR Media?

Creating and managing effective marketing campaigns for your cause or not-for-profit organisations is a meticulous process that doesn’t happen overnight. It demands substantial experience, continuous experimentation, and a deep understanding of the mission at hand to achieve success.

SAAR® is more than just a digital marketing agency; we’re a dedicated team of professionals who comprehend not-for-profit organisations’ unique challenges and objectives. Our expertise extends beyond profit-driven motives; our commitment is to exemplify care, integrity, and trust in every collaboration aspect.

While we are concerned about helping you craft the best strategy possible in minimising your expenses while building a strong online presence, our primary intention is to help you fulfil your ultimate mission and purpose as a not-for-profit organisation by connecting to the hearts of your audience.

In a world where unethical campaigns and marketing clutter abound, SAAR® is your trusted partner in steering your not-for-profit towards its objectives in the most ethical and impactful manner. Together, we can continue the journey of helping not-for-profit organisations bring out their best and make a genuine difference in the world.