Top Questions to Ask Your Google or Facebook Ads Agency in 2025
If you’re planning to hire a digital marketing partner for Google Ads management in Melbourne or Facebook Ads, asking the right questions is essential in 2025. With AI-driven platforms and more intelligent algorithms, it’s no longer enough to simply “run ads.” You need a partner who understands performance, strategy, and your business goals.
This guide will help you know exactly what to ask so you can confidently select the right advertising agency for your needs.
1. Do You Specialise in Google Ads Management in Melbourne?
Start by asking whether the agency understands the local market. Google Ads management in Melbourne requires more than just technical know-how—it demands familiarity with Melbourne’s business landscape, customer behaviour, and search trends.
Follow-up tip: Ask for local case studies or examples that show they’ve driven results in your region.
2. How Will You Tailor My Google and Facebook Ads Campaigns to My Business Goals?
A quality agency doesn’t copy and paste strategies. They create campaigns based on your industry, audience, and objectives. Whether it’s lead generation, online sales, or local traffic, every decision—from keyword targeting to creatives—should support your goals.
Look for agencies integrating custom targeting, geo-location filters, and behavioural triggers.
Short-form videos not only grab attention—they’re heavily favoured by algorithms, making them a powerful growth lever.
3. What Kind of Reporting Will I Receive, and How Often?
Transparency is key. You deserve to know what’s working and what needs improvement. Ask what kind of reports you’ll get and how often.
An expert in Google Ads campaign management should provide insights on:
- Cost per conversion
- Return on ad spend (ROAS)
- Audience insights
- Conversion paths
- Recommendations for ongoing optimisation
4. Who Will Be Managing My Campaigns?
Knowing who’s behind your campaigns can build trust. Will your campaign be managed by an experienced Google Ads strategist or handed to a junior account manager?
You should have a dedicated point of contact and clear communication channels. This is especially important if you’re working with a team that provides Facebook Ads and Google Ads management in Melbourne.
5. What’s Your Process for Keyword Research and Ad Copywriting?
Keywords are the foundation of any Google Ads strategy. Ask how they research keywords, structure ad groups, and write compelling ad copy.
A strong agency will:
- Use tools like SEMrush or Google Keyword Planner
- Research local search terms like “Melbourne landscaping services” or “best cafes in Melbourne”
- Regularly A/B test copy to improve performance
6. Do You Help With Landing Page Design and Conversion Optimisation?
Clicking on an ad is only half the battle. If your landing page isn’t optimised for conversions, you’ll lose leads fast. Ask if the agency helps with landing page creation or CRO (conversion rate optimisation).
Top-performing agencies combine PPC advertising with UX design and lead capture optimisation to ensure your ad spend delivers ROI.
7. How Will You Manage My Budget and Adjust Campaigns Based on Performance?
Your advertising budget should be treated like an investment. A good agency constantly reviews your campaigns and adjusts based on real-time performance.
They should be:
- Pausing underperforming ads
- Allocating more budget to top performers
- Running seasonal campaigns (especially for Melbourne-based businesses)
Ask how they’ll manage your spend across both Facebook and Google Ads management campaigns in Melbourne.
8. What’s Your Strategy for Retargeting and Long-Term Ads Growth?
Great agencies don’t just focus on the first click—they build long-term visibility through retargeting and funnel strategies.
Ask:
- How do you build warm audiences through Meta Pixel or Google Tag Manager?
- Do you run “Always-On” campaigns to stay top-of-mind?
- Can you help create multi-step campaigns that lead to bookings or purchases?
These strategies are essential if you want to scale.
9. How Do You Stay Ahead of Platform Changes and Trends?
Advertising platforms update constantly. From AI changes in Google Ads to privacy updates on Facebook, it’s crucial that your agency keeps up.
Ask:
- Do you attend training or industry events?
- How do you stay on top of Google’s algorithm updates?
- How do you adapt creative and budget strategies in response to trends?
This ensures your campaigns evolve as the platforms do.
Final Thoughts: Set Your Campaign Up for Success
Choosing the right agency for Google Ads management in Melbourne means asking smart, strategic questions before signing on. With so much automation and competition in 2025, your agency must be proactive, transparent, and focused on your business goals—not just ad clicks.
Whether you’re a small business or a scaling brand, investing in the right team can maximise your ad spend and fuel long-term growth.
Ready to Scale? Partner With SAAR® Media
At SAAR® Media, we help Melbourne businesses grow through targeted, high-converting campaigns on Google and Facebook. As specialists in Google Ads management Melbourne, we offer full-funnel strategies—from campaign setup to ongoing optimisation and creative production. Whether you need leads, online sales, or better ROI, our team is here to deliver.
Get in touch with us today and discover how we can make your ads work harder.