Maximising Facebook Ads Success
Facebook is one of the web’s most popular social media platforms. The website’s genesis is rooted deep into its early days of networking platform for students.
However, things took off very rapidly for the start-up. Facebook quickly rose to prominence beyond that community.
Today, we recognize Facebook as one of the most iconic and influential social media platforms on the web. In addition to being a fantastic marketing tool, this platform provides a wide range of tools and analytics for people looking to advertise on social media.
Target your ideal customer.
Targeting the best people isn’t just a way to make sure you get better results. It is also a way for you to set the bar higher, and save some money by making sure that your Facebook ad reaches where it matters the most.If you spend money on an ad, you probably want to make sure that you can maximise your ROI (Return on Investment.) Targeting an audience that could potentially be interested in what you offer can be a fantastic way to maximize your leads, sales, or interactions with the audience. In much the same way, Facebook ads can be used for retargeting, meaning interacting with your previous customers and keep them engaged with new promotions and additional content after their first interaction with your brand.
In short, retargeting through Facebook ads will help you follow through with your customers after they made a purchase of one of your products or services.
The importance of testing.
Tweaking Facebook ad parameters on the fly is actually relatively easy and painless. For this reason, Facebook ads can be an amazing tool for testing out your strategies. See what works, gather some insights and refine your content to where it performs as best as possible, and make changes as needed.
Creating custom ads for your specific goal.
On Facebook, advertisers can tailor each ad to their specific objective. It is incredibly easy to manage your ad and device the best course of action, depending on what you are looking to accomplish in the specific.
With such a useful feature, it is quite easy to get the results you desired based on specific tasks. Facebook ads represent a more direct connection with the customers, and this is priceless.
Add value to your content.
Using Facebook ads can be an excellent way to add more value to your content and even expand its reach. Boosting posts as well as using actual content as opposed to mere sales copy can help you create a more meaningful experience for your audience.
Whether you are working with an agency or manage Facebook ads on your own, it is always a good idea to be aware of how everything falls into place.
Your content matters just as much as your targeting and retargeting strategies as a way to maximise the effectiveness of your ads.
Your job isn’t done once you get the sale.
Having a great customer service strategy is extremely important for negative, and positive feedback from your customers on social. Sensis reported that “almost two thirds of consumers (64%) will be more likely to trust a brand if they interact with consumers in a positive way on social media.” Sensis Pty Ltd 2017, The must-know stats from the 2018 Yellow Social Media Report (Read more here)
Also, ensure that you can follow through on your promise throughout the entire customer experience, from their first click, your landing page usability, to receiving their goods or services on time, and as described. Facebook is keeping a closer eye on this, and will affect your Facebook Ads if your business / brand is flagged, or users are posting negative reviews.
Finally, here are some more interesting statistics on Facebook from Sensis:
Advertising on social media
Advertising on social media has become more popular among small (up from 20% to 26%) and medium (up from 27% to 35%) size businesses this year, although large businesses still lead the way (42%).
For those businesses that advertise on social Facebook remains easily the most preferred channel (90% small, 62% medium, 100% large). LinkedIn (20%) and Twitter (24%) are also common among large businesses, while the same is true for Instagram (23%) among medium-size businesses.
Social media strategy
An increasing number of businesses have a social media strategy. Large businesses lead the way, with 90% now having a strategy (up from 76%).
SMBs lag behind but there has been an improvement this year, up from 31% to 40% among small businesses and from 36% to 43% for medium businesses
Platforms businesses are using
Of those businesses with a social presence, Facebook is the most popular, used by around 9 in 10 of every size business.
LinkedIn is the second most popular platform, used by a majority of large businesses (82%), 41% of medium size businesses and 35% of small businesses.
Twitter increases in popularity with business size, from 24% of small businesses to 36% of medium size businesses and 55% of large businesses.
Instagram is more prevalent in medium (39%) than small (19%) or large (20%) businesses.” Sensis Pty Ltd 2017, The must-know stats from the 2018 Yellow Social Media Report (Read more here)